Strategic marketing : cases and applications (Record no. 267984)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a22001811a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190522b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256029369 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | CRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 143022 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing : cases and applications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Illinois |
| Name of publisher | Richard D. Irwin |
| Year of publication | 1983 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 648 p. |
| Other physical details | hbk. : ills. ; |
| Dimensions | 24 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | lw |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | ACT |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | Lending | Main Library | Main Library | Dumbara Lending | 12/18/2004 | 0.00 | DON.5/87 | 658.83 CRA | D30240 | 1 | Lending Book |